Did you notice anything in the H&M holiday campaign ????
mmmm... no?
Take a look:
This year, H&M is going against AIDS.
The Fashion Against AIDS mvmt (FAA) collection comes with a new twist.
FAA is a campaign designed to raise both funds and awareness, which has so far donated over 41 million Swedish Krona for Designers Against AIDS (DAA) and various other international HIV/AIDS projects. Because the HIV/AIDS message is as important for young women as much as it is for young men, the sporty unisex collection is for everyone to wear in their own way. The collection is available in H&M's Divided department from April 26 and 25% of sales will be donated to youth HIV/AIDS projects around the world.
Thumbs up!